03. Option 2 Your Company Marketing Challenge

For Your Company’s Marketing Challenges you will need to have a company website to direct your audience. Have a look at your landing page and reflect on what your ads need to communicate to match these pages.

Hint: Think about your marketing objective. Are you trying to drive traffic to your website? If so, your ads should reflect what users will see if they click on it. Are you trying to generate leads? What will attract users to your site that will give them an incentive to be contacted by your company?

For budget, we recommend that you allocate a minimum of $100 for your campaign and that you run your campaign for a minimum of five days.

In order to run ads on Facebook Ads Manager, you will need a Facebook Page. A Facebook Page is not only a prerequisite to running ads on Ads Manager, but it's another way to communicate with your target audience.

Learn more about Creating a Facebook Page:

Facebook Policies

It's good practice to familiarize yourself with Facebook's Advertising Policies before jumping into the platform. Whether you're working on this project or plan to run Facebook campaigns in the future, you want to be sure you are abiding by Facebook's terms. Violating any of their advertising policies could result in suspension from the tool.

Choosing the right marketing objective on Facebook

As you learned in this course, Facebook Ads Manager asks you to select one of the following marketing objectives for your Facebook Campaign:

While you may have planned your marketing objective, let’s take a look at some of Beta brand’s marketing objectives for campaigns they have run and what they chose as their corresponding Facebook marketing objective.

Traffic: Betabrand has added a new fall clothing ideas to produce on their company’s website. They want 500 visitors to that page by September. They select traffic as their marketing objective for their Facebook campaign.

Conversions: Betabrand wants to increase sales for a specific style of yoga pants by the end of summer. They select conversions as their marketing objective for their Facebook campaign.

Reach: Betabrand wants to promote their travel collection for the summer. Since this line is perfect for people all over the world interested in traveling, they want to reach as much people as possible. They select reach as their marketing objective campaign.

Store Visits: Betabrand wants more at least 200 customers coming into their flagship store in San Francisco by the end of May. They select store visits as their marketing objective for their Facebook campaign.

Video Views: Betabrand wants to increase brand awareness. They have recorded a behind-the-scenes video about how they use the community to decide what clothes to produce. While brand awareness may be a fitting marketing objective, they want to optimize this campaign for video views. They select video views as their marketing objective.